em.pow.er
make (someone) stronger and more confident, especially in controlling their life and claiming their rights
The week of March 8th is always my busiest of the year. Why? Because it's the week of International Women's Day. The one period when all the world's attention is focused on women, our rights, our achievements and our economic development. The emphasis during this time is usually on how we adjust existing systems to ensure women are given equal opportunities. So I prepared myself for the obligatory round of panels and receptions filled with the same rhetoric, knowing that progress would proceed at its usual glacial pace.
But this year felt different. Women are done with being 'empowered'. We want real power. We're already strong and confident. We already have a voice and we plan to use it. And there's no better way of sticking two fingers up at the patriarchy than by starting our own businesses and driving our own movements. Gratifyingly, many of the conversations this year were about women breaking the rules and building their own systems, especially via entrepreneurship. Women who build businesses do a huge amount to change the world for us all, and have an incredible amount to teach the world about how both companies and economies should be run.